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Digital Content and Social Media Basics
1. An Overview of Digital Content
What is Digital Content
Glossary of Terms – Digital Content Marketing and Social Media
2. The Foundations of a Digital Content Strategy
What is a Customer First Content Strategy
What is a Sales and Marketing Funnel
Content Audiences - Who are you Talking to?
How to Create Content Audience Personas
What Are Content Pillars
Content Strategy Goals & KPI’s
How to Measure Return on Investment (ROI) of Content
3. Digital Content Channels & Types of Digital Content
Website Content
Social Media - Facebook
Social Media - Instagram
Email Marketing Content
4. Digital Content Design, Writing & Management
Digital Content Calendars
Hero, Hub, Hygiene Content Approach
Website Copywriting Best Practices
Calls to Action - What are CTA's
Creating a Tone of Voice
Content Ideation Methods
Content Design and Apps to Utilise
Content Writing Tools and Apps
Content Collaboration Tools and Apps
What Types of Content to Create
Content Promotion & Distribution Strategy
What is Content Distribution
Promoting Content on a Homepage
Instagram Distribution Strategy
Facebook Distribution Strategy
Teach online with
Content Ideation Methods
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