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Social Media - Instagram Fundamentals
1. An Overview of Instagram
What is Instagram
Glossary of Terms – Instagram
Jobs: Types of Digital Content Jobs & Capabilities
Goals. Set your Goals for Learning
2. Foundations of a Digital Content Strategy (Instagram = Content)
Customer First Content Strategy
Content Audiences & Personas
How to Create Customer Personas
The Sales & Marketing Funnel
Content Ideation Methods
Creating a Tone of Voice
Content Strategy Goals & KPI’s
Define Return on Investment (ROI) of Content Posts
4. Instagram Content Design, Writing & Management
Types of Instagram Content
Digital Content Calendars
Copywriting Best Practices
Instagram Posts
Instagram Stories
Instagram TV
Instagram Live
5. Instagram Hacks & Tools
Understanding the Instagram Algorithm
How to Get Instagram Followers
Instagram Hashtags - 2020 Guide
Timing is everything - Use External Apps
Determine the Best Post Frequency for Your Account
Captions are as Important as the Image
Use LinkTree in Your Bio Website Link
Algorithm Hack = Distribution via IG TV, Stories, DM's & Posts
Promotion of Your Instagram
Advertising on Instagram
Tips for Advertising on Instagram
How to Write Targeted Ads Using Personas & Sales Funnel Phases
How to Set Up Instagram Posts & Stories Ads
How to Analyse the Success of Your Instagram Ads
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Determine the Best Post Frequency for Your Account
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