Customer Journey Content Strategy Cliff Notes Masterclass
What are the critical points in a customer journey and how to create relevant and valuable content to make your customer experiences positive.
Learn everything you need to know what are the critical points in a customer journey and how to create relevant and valuable content to make your customer experiences positive.
What are Cliff Notes Masterclasses
Our Cliff Notes Masterclasses are designed for those who are too busy to take on an entire online course or perhaps only need to know enough to get started or even simply to have confident conversations with co-workers on a body of work or topic.
We've picked out the most valuable and 'need to know' information and tools for you on the subjects of Customer Journey Mapping and Digital Content Strategy and combined them into three condensed lessons.
At the end of this course you'll gain working knowledge of
- The four stages of a Customer Journey
- What types of content to create for each stage
- What channels (email, website, social media) work best for what Customer Journey stage
- How to create content - writing guide, design tools & templates, content calendars and ideation methods
Who this course is for:
- Anyone looking to improve the experience of their customers
- Anyone working in Marketing, Social Media, Product Management, Copywriting
- Anyone looking to develop their vocabulary and understanding of a strategic content strategy
- Anyone with a small or medium business wanting to learn digital marketing skills and gain free tools to use
We're Sydney, Berlin & New York-basedTechnologists, Creatives, Marketers
We’re a collection of digital specialists (perhaps experts) based in Sydney, Berlin and New York, working full-time for some rather epic, global brands within the Digital Economy. We're friends and we've been colleagues over the years, we're endless learners, seekers, creators and mutually passionate about social equality.