Digital Content Fundamentals

On your own time, learn the ropes of digital content marketing from industry experts: master the skills to create and execute a digital content strategy

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COURSE DESCRIPTION


Digital content marketing is the process of creating valuable & relevant content to attract, acquire, & engage an audience.


The digital world is constantly changing, and it can be hard to keep up with the latest trends. That's why our Digital Content Foundations Course is so important. It explores the benefits of digital content and teaches you how to create personas, develop a tone of voice, set strategic goals, create a content calendar, understand different content types, and align them with your customer journey and SEO strategies.


You'll learn how to write, edit, and design content, choose the right mix of material, and promote it. And you'll also learn the basics of measuring and reporting your digital content strategy's return on investment (ROI). So if you want to master the skills needed to succeed in the digital world, this course is for you.


YOUR LEARNING OUTCOMES

  • 27 lessons in audio, text and imagery designed to train your memory for better learning retention
  • Learn 'Hot Tips' that real companies & agencies follow in everyday digital content activities
  • Learn end-to-end from digital content strategy, creation, design, promotion, publishing & reporting on KPI's
  • Learn how to produce a content strategy optimised for SEO, UX, Social Media & Websites
  • Learn how to promote digital content on a website and on social media


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