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Digital Content Fundamentals
1. An Overview of Digital Content
What is Digital Content
Glossary of Terms – Digital Content Marketing
Jobs: Types of Digital Content Jobs & Capabilities
Goals. Set your Goals for Learning
2. Foundations of a Digital Content Strategy
Customer First Content Strategy
Content Audiences & Personas
How to Create Customer Personas
Buying Stages of Personas
Creating a Tone of Voice
Content Strategy Goals & KPI’s
3. Digital Content Types and Teams
Content Team Positions & Responsibilities
Hero, Hub, Hygiene Content Approach
Types of Digital Content
Content Ideation Methods
Define Return on Investment (ROI) of Content Posts
4. Digital Content Design, Writing & Management
Digital Content Calendars
Website Copywriting Best Practices
Content Editing
Content Design
Promotion of Digital Content
Promoting Content on a Homepage (0:22)
Promoting on Social Media (2:32)
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Content Team Positions & Responsibilities
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