Search Engine Optimisation Fundamentals

On your own time, learn the ropes of SEO from industry experts: master keyword research, website, content, Google bot & indexing optimisation.

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SEO COURSE DESCRIPTION

Search Engine Optimisation (SEO) is a methodology of strategies, techniques & tactics used to increase the number of visitors to a website by obtaining high-ranking placements on Google.

Our SEO Foundations Course will teach you why SEO is beneficial for business, basics on the tech side of Google – from Indexing, Meta-data to the Googlebot. You’ll also learn what an algorithm is & why you need to keep up with Google’s.

You’ll learn how to implement beginners optimisation strategies & techniques, including meta-data tags, how to conduct keyword research, build inbound links, optimise your website URL’s & content & how to measure your successes & progress.

We also give you the rundown on what kinds of jobs there are in SEO & what capabilities you’ll need to score a role.

LEARNING OUTCOMES

  • 18 subject lessons and five short quizzes designed to train your memory for better learning retention
  • Learn strategies that real companies and agencies follow in everyday SEO activities
  • Learn end-to-end SEO – Googlebot, Meta-data, Keywords, Content Optimisation & SEO Reporting
  • Learn insider tips & techniques that will allow you to manage your current agency’s output better


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