SEO COURSE DESCRIPTION
Search Engine Optimisation (SEO) is a methodology of strategies, techniques & tactics used to increase the number of visitors to a website by obtaining high-ranking placements on Google.
Our SEO Foundations Course will teach you why SEO is beneficial for business, basics on the tech side of Google – from Indexing, Meta-data to the Googlebot. You’ll also learn what an algorithm is & why you need to keep up with Google’s.
You’ll learn how to implement beginners optimisation strategies & techniques, including meta-data tags, how to conduct keyword research, build inbound links, optimise your website URL’s & content & how to measure your successes & progress.
We also give you the rundown on what kinds of jobs there are in SEO & what capabilities you’ll need to score a role.
- 18 subject lessons and five short quizzes designed to train your memory for better learning retention
- Learn strategies that real companies and agencies follow in everyday SEO activities
- Learn end-to-end SEO – Googlebot, Meta-data, Keywords, Content Optimisation & SEO Reporting
- Learn insider tips & techniques that will allow you to manage your current agency’s output better