Email Marketing Foundations Online Course

COURSE DESCRIPTION

Every email sent to a potential, or current customer is email marketing. It involves using email to send advertisements, customer updates/notifications & is meant to build loyalty, trust & brand awareness.

In the next year, the number of worldwide email accounts will increase to over 4.3 billion. We live in a time where people like to email. It’s fast, convenient and most important – it’s effective.

Email Marketing facilitates the following critical customer-centric steps:

1. Educate people about the features and benefits of your products or services, differentiate your business from your competition
2. Increases customer loyalty & referrals by sending emails that strengthen your customer relationships
3. Provide customers with important updates & notifications that will make their experience with your business easy & seamless

Our Email Marketing Foundations Course will teach you an understanding of how to start an email marketing strategy, what lead-nurturing is & how to apply it to your emails, what a customer journey is and how to write emails targeting different audiences.

You’ll learn about Marketing Automation & how it helps you reach the right people with the right content at precisely the right time.

And you’ll also learn the basics around reporting & measuring the success of your email marketing campaigns.

We also give you the rundown on what kinds of jobs there are in Email Marketing & what capabilities you’ll need to score a role.

LEARNING OUTCOMES

• Six lecture chapters and six short quizzes designed to train your memory for better learning retention
• Learn ‘Hot Tips’ that real companies and agencies follow in everyday email marketing to produce better quality emails that drive customer engagement & loyalty
• Learn what a customer journey is & how to target emails to them
• Learn what a lead nurturing email campaign is & how to kick one off
• Learn HTML email design & development best practices
• Learn how to write copy for email, use actionable language & create scannable content
• Learn the legal compliance & Privacy Policy requirements every email marketer must know
• Learn the framework of Marketing Automation & how to send automated email campaigns
• Learn why and how to measure the success and return on investment for email marketing